Beyond just great fun and entertainment, certain toys also foster cognitive development. Experts say that building blocks encourage kids to be creative and use their imaginations. Other advantages of building blocks include the development of problem-solving and frustration tolerance skills, as kids learn to overcome failure.
A great example of that is Greyson MacLean. At age eleven Greyson invented BrickStix; reusable cling decals for toy building blocks. Greyson has been playing with building blocks for years. When he was only nine years old, he realized there was a “market need” in the building blocks world.
Greyson was frustrated with the regular stickers that came with brick sets. If he put them on, he couldn’t get them off. Plus, they were limited. He wanted to customize his brick creations into different stories, but there wasn’t a product in the market that would allow him to create and identify the scenarios alive in his mind.
The young inventor realized he needed stickers that could be detached and reused just like his bricks. Some days he wanted a brick to be a newspaper, another day a clock, a control panel, a window… He told his mom about the problem. He told her he wanted to be able to add details to his builds, and have the ability to change his mind and make something else. She thought it was a great idea. So Greyson’s family started working. That’s how BrickStix were born.
And just like that, from a creative child’s mind a product idea came to life, giving Greyson MacLean and his family the opportunity to open a toy company, BrickStix LLC, and enter one of the largest toy categories in the United States. In 2010 toy building sets alone totaled $2.1 billion dollars in US sales.
Congratulations, Greyson! You are an inspiration to both kid and adult inventors.